Skip to main content

Mary 'Queen of Shops' Portas Does Estate Agents

Mary Portas 'Queen of Shops' does Estate Agents

Well done Mary! You succeeded in finding the rare dinosaur firm of estate agents that choose to use cliches to describe property and whose sales staff know nothing about the property they are selling! How have they managed to get away with it for so long? Especially with Trading Standards having the power of the Misdescriptions Act to defend the public from agents not telling it like it is.

We try to be factual, clear and honest and I believe over the last 20 years in business in Ely we have never stretched the truth. Having staff who don't know anything about a property they're selling or showing someone round, is counter productive. Several people and Ms Portas herself banged on about how much they were paying an agent to sell the property. Exactly, we only get paid if we sell it, no upfront fees, no abortive fees, no withdrawal fees. So we don't send people on viewings who know nothing about the property as we are very unlikely to make a sale - just increase our costs!

Our sales particulars are factual , but I will admit to not going into extreme detail about minor negatives as our vendor clients would not be impressed. So a property has no garden - would you not mention this? Just so you could conduct dozens of viewings to no purpose? I think not.

We sometimes produce digital video which we host on YouTube and link to our website. Last year we had a 3 bed semi at a keen price but needing lots of work. Rather than show dozens of people round we got them to view the video first then arranged viewings with those who felt they could cope. It took 6 viewings to agree a sale!

Mary used the tour guides to 'teach' the agents how to conduct a viewing. I suppose it illustrated a point but the tour guides were showing one property, 5 days a week and all day! I'd hope they did know their subject in depth. You would expect the seller to have the best knowledge of their own home but many are guilty of overselling a feature or benefit to a prospective buyer and it is not always possible to give the seller a complete 'brief' on the person(s) coming to view their home.

The business owner made a valid point that it is not just agreeing a sale that you pay your agent for but their ability to oil the wheels of the sales process as it trundles towards exchange of contracts. That's a different type of knowledge and skill and one that comes with experience and the ability to liaise with local legal and mortgage professionals to keep it on track. We have a low fall through rate which we believe is testimony to our proficiency in this area.

We'd like to value and Market your home, we'd like to show you round a property that will meet your needs. Give us a try and bring Mary with you if you like!


Popular posts from this blog

Interesting Rental Market Research report on the Changing Face of Britain’s Landlords as Young Entrepreneurs enter the Market Analysis from has indicated a significant change in both the age and gender of private landlords in the UK. The traditional face of the archetypal British landlord is changing according to the study which shows there is a new, younger breed of landlord entering the private rental market; which would indicate that when it comes to property, many still think that there’s money to be made. Comparative data of landlord insurance policies sold by in 2006 (versus 2010) shows a marked increase in landlords aged 18-34. Likewise the gender gap is beginning to close as 39% of landlords insured via are female, versus 36% in 2006. Interestingly, when comparing the types of property being insured, there hasn’t been a statistically significant change since 2006 with terraced housing still accounting for the largest


CHRISTMAS 2019   The festive season is not far off and we just wanted to take this opportunity to confirm our opening hours over the Christmas holiday period and also to outline a few procedures: We will close for the holiday period at   Midday on 23rd December . Opening on   27th and 28th December between 9am and 1pm . We will open normally from   2nd January 2020 at 09.00 . Day to day issues which could wait until normal office hours resume on the   2nd January 2020 , should be reported then.   Our contractors may be on call but many of their suppliers close down over the Christmas period so parts can be hard to locate. We will not attend any “lockouts” over the Christmas break but can pass on the details of a good local locksmith if this occurs – the cost of which will, of course, be yours. A small request   – if you have   any   problems with your heating and hot water now or maybe an appliance that is a bit temperamental and you have been meaning to report the

What about afterwards?

It seems hard to believe that this COVID19 situation has been with us for just over 4 weeks. It actually feels like at least 2 months. If you can bear to watch the daily briefings from the government without reaching for a razor blade then you will be hearing that, just maybe, we are reaching the apex of the death rate curve and, just maybe,  there will be a relaxation of movement and a return to economic activity by most of us, subject to social distancing, masks etc. From a property market point of view, I've been decrying the gloom merchants who have been talking about 16% price falls. This is for reasons that beyond economics, people go their own way and predicting human sentiment to situations is not an exact science. I came across this article by a well-respected commentator called Roger Martin-Fagg who seems to see things my way - or I see things his way!  You have the time available so I recommend that if you want a spoonful of positivity then read this post: https: