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Google going for a stake in the property market

http://news.bbc.co.uk/1/hi/technology/8394252.stm

Google has launched a property 'portal', in Australia initially, that will definitely rival Rightmove if rolled out in the UK, but, according to property marketing and selling experts like Sarah Beeny will also impact on estate agents as they will also be allowing private sellers to list their property for sale. At first glance it looks quite an exciting proposition (follow the link above to the BBC news report)

Personally I feel sellers would, in the main, prefer a third party to vet potential buyers, record their details and handle negotiations between buyers. It's not just a case of finding a 'buyer' but finding the best buyer at the best price who actually does have the where with all to complete a purchase.
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