Newsletter Now Out, plus Facebook Page

We have just made a major investment in reaching out to homebuyers and sellers by launching our 'intelligent' newsletter which recipients can tailor to their own interests by choosing the subject areas that they want to read about. The company we have partnered with to produce this is BriefYourMarket who have a highly effective relationship with our estate agency software provider, ExpertAgent, who enabled data from the last 5 years to be available. Obviously the initial 'test' send out whittled numbers down from over 5,000+ e-mail addresses to more manageable numbers to actually receive the newsletter. The last thing we want to do is upset people by sending them e-mails that could be construed as 'spam' and from hereon only people who subscribe or remain subscribed will receive it.

I'm interested to learn if anyone has a particular subject that they would like one of our contributing writers to talk about. Send your requests to editor@clarkhomes.co.uk and we'll see what we can do.

We have had a presence on Facebook for quite a while now but the original company page has now been dismantled in favour of the new professionally created page that incorporates a 'property search' function. We'd like to get everyone switched over to this page. A search for 'David Clark and Co' will find it. As we list new properties for sale or to rent we'll be featuring some of them here. Anyone who is really keen to buy or rent should sign up to make sure they find out about properties as early as possible. Don't worry, we'll still be phoning you, e-mailing and texting too!

Comments

House builders discuss 95% mortgages with lenders

So the house builders and the lenders have had a meeting to discuss how they can create 95% mortgages. Basically a good thing, as you would imagine most estate agents would say. But what proportion of the housing Market is represented by new homes sales to first time buyers? Also any first time buyer who purchases a new home is then a cost to the second hand Market of who knows how many sales! If I think back 30 years my wife and I as first time buyers were providing a deposit of 10%. To do this we sold her car, saved up by not going out as much and generally committed ourselves to the task of buying our first home together. Ah, you might say, but house prices were so much cheaper then. True but my salary was just under £2,000 per annum with the prospect of perhaps another £1,000 in commission from selling at lease 6 houses per month personally. The first 4 didn't count towards commission but were to cover my costs to my employer! I personally don't think 95% mortgages are ...

Coming soon...

The iPhone (iOS) and Android powered phones have been around for a while now and 1000's of 'apps' have been downloaded to enable users to go about their daily lives, hobbies etc. Developers were not slow to target estate agencies and convince them that their own App was a 'must have'. I have always been resistant to their charms and pleadings as I firmly believed an agent's app was n othing more than egotistical vanity! After all, I would rant, why does anyone want to use a search tool for just my listed properties? Homebuyers are looking for their next home and they really don't care who has it for sale - that's why Rightmove has been so successful. That was until I was introduced to Paul Fuggle (rhymes with Bugle) www.gobusinessapps.com . Paul is currently creating me an app that let's me communicate with everyone downloading it, via Push technology. I can reach out to people rather than passively waiting for them to search my website or use the ...

£10k refit competition ??

I have just returned from hospital having had a procedure carried out on my foot/ankle that involves repairing a damaged tendon and realigning my foot by breaking my heel! While waiting to be called down to theatre I sat in my room checking e-mails - as you do when you want to take your mind off things. There was an e-mail from Colin Clayton of Desk Centre Limited http://www.deskcentre.co.uk talking about a £10,000 office refit and all I had to do was create a blog post suggesting why my office should be the one to receive it! What an opportunity - here I am laid up for two weeks before I can mobilise on crutches and my office certainly would benefit from a revamp in 2013. Like most surviving, small, independent estate agents we have done this by cutting costs, reducing premises and regrettably letting staff go. Our address used to be 20-22 Market Place but is now 20 Market Place only. We originally moved to No.20 from our first premises in Newnham Street in 1993- my then bu...

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